CBSE Class 12 - Business Studies - Marketing vs Selling

Marketing Management

Marketing vs Selling

credits: Wasi at Wikimedia

Q: Distinguish between Marketing and Selling on the basis of

(a) Meaning
(b) Objective
(c) Scope
(d) Importance
(e) Orientation
(f) Point of Start
(g) Approach
(h) Control
(i) Price
(j) Technology Focus

Answer:

	Marketing	Selling
1.Meaning	It is the process of production and distribution of goods and services as desired/needed by of goods and services as desired/needed by customers.	It is the process of distribution of goods and services irrespective of customers' needs.
2. Objective	Ensures customers get maximum satisfaction.	Increase sales volumes.
3. Scope	Wider scope includes selling.	Narrower scope and is part of marketing.
4. Importance	Consumer is important.	Product or Service is important.
5. Orientation	Profits through customer satisfaction.	Profits through sales volumes.
6. Point of Start	It starts before production and continues even after sales.	It begins after production is over and ends with the delivery of goods.
7. Approach	Integrated approach to achieve long term goals.	Piecemeal approach to achieve short term goals.
8. Control	Generally controlled and owned by external agency.	Controlled by company itself.
9. Price	Consumer determines price, price determines cost.	Cost determines price.
10. Technology Focus	Emphasis on innovation, adopting superior Technology.	Emphasis on staying with existing technology and reducing costs.